12 Step Resume Writing

Before you can begin to design your resume on paper, you need to have the words. Use the following twelve-step writing process to help you clarify your experience, accomplishments, skills, education, and other background information, which will make the job of condensing your life onto a sheet of paper a little easier. If you need more help, consider using a ResumeEdge professional resume writer.
 
◆Step One: Focus
 
Decide what type of job you will be applying for and then write it at the top of a piece of paper. This can become your objective statement, should you decide to use one, or be used in the first line of the profile section of your resume to give your reader a general idea of your area of expertise.
 
Objectives are not required on a resume, and often the cover letter is the best place to personalize your objective for each job opening. There is nothing wrong with using an objective statement on a resume, however, provided it doesn't limit your job choices. As an alternative, you can alter individual resumes with personalized objectives that reflect the actual job title for which you are applying. Just make sure that the rest of your information is still relevant to the new objective, though.
 
Never write an objective statement that is not precise. You should name the position you want so specifically that, if a janitor came by and knocked over all the stacks of sorted resumes on a hiring manager's desk, he could put yours back in its right stack without even thinking about it. That means saying, "A marketing management position with an aggressive international consumer goods manufacturer" instead of "A position which utilizes my education and experience to mutual benefit."
 
◆Step Two: Education
 
Under the objective on the first piece of paper, list any education or training that might relate. If you are a recent college graduate and have little relevant experience, then your education section will be placed at the top of your resume. As you gain more experience, your education almost always gravitates to the bottom.
 
If you participated in college activities or received any honors or completed any notable projects that relate directly to your target job, this is the place to list them.
 
Showing high school education and activities on a resume is only appropriate when you are under 20 and have no education or training beyond high school. Once you have completed either college courses or specialized technical training, drop your high school information altogether.
Continuing education shows that you care about life-long learning and self-development, so think about any relevant training since your formal education was completed. Relevant is the key word here. Always look at your resume from the perspective of a potential employer. Don't waste space by listing training that is not directly or indirectly related to your target job.
 
◆Step Three: Job Descriptions
 
Get your hands on a written description of the job you wish to obtain and for any jobs you have held in the past. If you are presently employed, your human resource department is the first place to look. If not, then go to your local library and ask for a copy of The Dictionary of Occupational Titles or the Occupational Outlook Handbook available online at http://stats.bls.gov/oco/oco1002.htm. These industry standard reference guides offer volumes of occupational titles and job descriptions for everything from Abalone Divers to Zoo Veterinarians (and thousands in between).
 
Another resource available at your local library or college career center is Job Scribe, a computer software program with more than 3,000 job descriptions. Other places to look for job descriptions include your local government job service agencies, professional and technical organizations, headhunters (i.e., recruiters), associates who work in the same field, newspaper advertisements for similar jobs, or online job postings (which tend to have longer job descriptions than print ads).
 
The ResumeEdge Resume Center will provide you with hundreds of job descriptions taken from all of the resume samples. Simply do a keyword search for relevant job titles on the sample resume pages.
 
Now, make a copy of the applicable descriptions and then highlight the sentences that describe anything you have done in your past or present jobs. These job descriptions are important sources of keywords, so pay particular attention to nouns and phrases that you can incorporate into your own resume.
 
◆Step Four: Keywords
 
In today's world of e-mailed and scannable resumes, make sure you know the buzzwords of your industry and incorporate them into the sentences you are about to write. Keywords are the nouns or short phrases that describe your experience and education that might be used to find your resume in a keyword search of a resume database. They are the essential knowledge, abilities, and skills required to do your job. They are concrete descriptions like: C++, UNIX, fiber optic cable, network, project management, etc. Even well-known company names (AT&T, IBM, Hewlett-Packard, MCI) and universities (Harvard, Yale, SMU, SUNY, USC, Stanford, Tulane, Thunderbird) are sometimes used as keywords, especially when it is necessary to narrow down an initial search that calls up hundreds of resumes from a resume database.
 
Acronyms and abbreviations here can either hurt you or help you, depending on how you use them. One example given to me by an engineer at Resumix was the abbreviation "IN." Think about it. "IN" could stand for intelligent networks, Indiana, or the word in. It is better to spell out the abbreviation if there could be any possible confusion. However, if a series of initials is so well known that it would be recognized by nearly everyone in your industry and would not likely be confused with a real word, then the keyword search will probably use those initials (i.e., IBM, CPA, UNIX). When in doubt, always spell it out at least one time on your resume. A computer only needs to see the combination one time for it to be considered a "hit" in a keyword search.
 
Soft skills are often not included in search criteria, especially for very technical positions, although I have interviewed some companies that use them extensively for the initial selection of resumes for management positions. For instance, "communicate effectively," "self-motivated," "team player," and so on, are great for describing your abilities and are fine to include in your profile, but concentrate more on your hard skills, especially if you are in a high-tech field.
 
At the end of the chapter, you will find more examples of keywords for specific industries, although there is no such thing as a comprehensive listing of keywords for any single job. The computerized applicant tracking programs used by most companies allow the recruiter or hiring manager to personalize his or her list for each job opening, so it is an evolving process. You will never know whether you have listed absolutely every keyword possible, so focus instead on getting on paper as many related skills as possible.
 
The job descriptions you found in step three are some of the most important sources for keywords. You can also be certain that nearly every noun and some adjectives in a job posting or advertisement will be keywords, so make sure you use those words somewhere in your resume, using synonyms wherever you can. Make a list of the keywords you have determined are important for your particular job search and then list synonyms for those words. As you incorporate these words into the sentences of your resume, check them off.
 
One caution. Always tell the truth. The minute a hiring manager speaks with you on the telephone or begins an interview, any exaggeration of the truth will become immediately apparent. It is a bad idea to say, "I don't have experience with MS Word computer software" just to get the words MS Word or computer software on paper so your resume will pop up in a keyword search. In a cover letter, it might be appropriate to say that you "don't have five years of experience in marketing but can add two years of university training in the subject to three years of in-depth experience as a marketing assistant with Hewlett-Packard." That is legitimate reasoning, but anything more manipulative can be hazardous to your job search.
 
◆Step Five: Your Jobs
 
Starting with your present position, list the title of every job you have held on a separate sheet of paper, along with the name of the company, the city and state, and the years you worked there. You don't need to list addresses and zip codes, although you will need to know that information when it comes time to fill out an application.
 
You can list years only (1996-present) or months and years (May 1996- present), depending on your personality. People who are detail oriented are usually more comfortable with a full accounting of their time. Listing years alone covers some gaps if you have worked in a position for less than a full year while the time period spans more than one calendar year. For instance, if you worked from September 1996 through May 1997, saying 1996-1997 certainly looks better.
 
From the perspective of recruiters and hiring managers, most don't care whether you list the months and years or list the years only. However, regardless of which method you choose, be consistent throughout your resume, especially within sections. For instance, don't use months some of the time and years alone within the same section. Consistency of style is important on a resume, since it is that consistency that makes your resume neat, clean, and easy to read.
 
◆Step Six: Duties
 
Under each job, make a list of your duties, incorporating phrases from the job descriptions wherever they apply. You don't have to worry about making great sentences yet or narrowing down your list.
 
◆Step Seven: Accomplishments
 
When you are finished, go back to each job and think about what you might have done above and beyond the call of duty. What did you contribute to each of your jobs?
 
Did you exceed sales quotas by 150 percent each month?
Did you save the company $100,000 by developing a new procedure?
Did you generate new product publicity in trade press?
Did you control expenses or make work easier?
Did you expand business or attract/retain customers?
Did you improve the company's image or build new relationships?
Did you improve the quality of a product?
Did you solve a problem?
Did you do something that made the company more competitive?
 
Write down any accomplishments that show potential employers what you have done in the past, which translates into what you might be able to do for them. Quantify whenever possible. Numbers are always impressive. Remember, you are trying to motivate the potential employer to buy . . . you! Convince your reader that you will be able to generate a significant return on their investment in you.
 
◆Step Eight: Delete
 
Now that you have the words on paper, go back to each list and think about which items are relevant to your target job. Cross out those things that don't relate, including entire jobs (like flipping hamburgers back in high school if you are now an electrical engineer with ten years of experience). Remember, your resume is just an enticer, a way to get your foot in the door. It isn't intended to be all-inclusive. You can choose to go back only as far as your jobs relate to your present objective. Be careful not to delete sentences that contain the keywords you identified in step four.
 
◆Step Nine: Sentences
 
Make sentences of the duties you have listed under each job, combining related items to avoid short, choppy phrases. Never use personal pronouns in your resume (I, my, me). Instead of saying, "I planned, organized, and directed the timely and accurate production of code products with estimated annual revenues of $1 million," say, "Planned, organized, and directed. . . ." Writing in the third person makes your sentences more powerful and attention grabbing.
 
Make your sentences positive, brief, and accurate. Since your ultimate goal is to get a human being to read your resume, remember to structure the sentences so they are interesting to read. Use verbs at the beginning of each sentence (designed, supervised, managed, developed, formulated, and so on) to make them more powerful (see the power verb list in the Resume Center).
 
Make certain each word means something and contributes to the quality of the sentence. If you find it difficult to write clear, concise sentences, send your resume to ResumeEdge.com to put a team of Harvard-educated editors and professional resume writers to work for you.
 
◆Step Ten: Rearrange
 
You are almost done! Now, go back to the sentences you have written and think about their order of presentation. Put a number 1 by the most important description of what you did for each job. Then place a number 2 by the next most important duty or accomplishment, and so on until you have numbered each sentence. Again, think logically and from the perspective of a potential employer. Keep related items together so the reader doesn't jump from one concept to another. Make the thoughts flow smoothly.
 
◆Step Eleven: Related Qualifications
 
At the bottom of your resume, think about anything else that might qualify you for your job objective. This includes licenses, certifications, affiliations, and sometimes even interests if they truly relate. For instance, if you want a job in sports marketing, stating on your resume that you play tennis or are a triathlete would be an asset.
 
◆Step Twelve: Profile
 
Last but not least, write four or five sentences that give an overview of your qualifications. This profile, or qualifications summary, should be placed at the beginning of your resume. You can include some of your personal traits or special skills that might have been difficult to get across in your job descriptions. Here is a sample profile section for a computer systems technician:
 
Experienced systems/network technician with significant communications and technical control experience.
Focused and hard working; willing to go the extra mile for the customer.
Skilled in troubleshooting complex problems by thinking outside the box.
Possesses a high degree of professionalism and dedication to exceptional quality.
Effective team player with outstanding communication and interpersonal skills.
Current Top Secret/Sensitive Compartmentalized Information security clearance.
It is also acceptable to use a keyword summary like the one below to give a "quick and dirty" look at your qualifications:
 
Hardware: IBM 360/370, S/390, 303X, 308X, ES-9000, Amdahl V6-II, V7, V8, 3705/3725, Honeywell 6000, PDP II, NOVA, Eclipse, Interdata 8/32, Wang OIS 115, 140, VS-80, VS-100, HP 3000, 9000, Vectra, IBM PC-AT, XT, and numerous other computers and mainframes.
Languages: FORTRAN, PL/1, COBOL, BASIC, BAL (ALC), JCL, APL, DL/1, SQL, DS-2, HP-UX, and various PC-oriented software and support packages.
Systems: DOS, OS, CICS, VSI/II, MVS, SVS, VM/CMS, IMS, MVT-II, MFT, POWER, TOTAL, DATANET-30, JES-2, JES-3, BTAM, QTAM, TCAM, VTAM, TSO, ACF, NCP, SNA, SAA, ESCON, SDLC, X-25, TCP/IP, UNIX, and TELNET.
This type of "laundry list" isn't very interesting for a human being to read, but a few recruiters in high-tech industries like this list of terms because it gives them a quick overview of an applicant's skills. You can use whichever style you prefer.
 
Busy recruiters spend as little as ten seconds deciding whether to read a resume from top to bottom. You will be lucky if the first third of your resume gets read, so make sure the information at the top entices the reader to read it all.
 
This profile section must be relevant to the type of job for which you are applying. It might be true that you are "compassionate," but will it help you get a job as a high-pressure salesperson? Write this profile from the perspective of a potential employer. What will convince this person to call you instead of someone else?

    要看一张“王牌”的含金量，首先得拿一张足金的“金牌”作为参照。然而免费邮箱服务毕竟跟黄金不一样，想要找到一个“足金”的恐怕也比较难，因此我也就放低了要求：只要找到一个跟网易邮箱一样有特色的就行。正如前文所述，搜狐的免费邮箱实在没有什么特色（既不比别人差，也不比别人好），所以不能用作参照。想来想去，在我所用的过免费邮箱中，至今仍是BETA版的GMAIL倒是可以担此重任。

    为什么GMAIL可以担此重任呢？人家都已经是“王牌”了，我却拿一个测试了两年多还没有扔掉BETA帽子的GMAIL来跟它比较，是不是有点太小看这张“王牌”了？非也！正因为它是丁磊的“王牌”，如果精挑细选后拿了一个太优秀的作为参照把它比下去了，那丁磊脸上无光，我心里也过意不去。所以，我认为BETA版的邮箱还是比较合适的参照。

    网易免费邮经过这么多年的发展，一路走来也实属不易。然而再不易，他们也决不会把邮箱名改为“网不易”，那样就太伤大雅了。J 网易126免费邮的优点就不用说了，长篇累犊没什么意思，有意者可以去网易的官方网站寻找相关内容。在此把我个人使用过程中碰到的一些问题，拿出来跟大家一起探讨一下，顺便看看其它邮箱在这方面是什么样的情况，从而客观地给这张“王牌”给出一个含金量指标。（顺便说一句：在此所列出的一些问题，并非一定是网易邮箱服务的问题，也可能跟本地浏览器的设置有关，本人不才，没找到解决办法，才把一切都推在网易身上，见谅！）

    先说一下新鲜出炉的“逍遥版”邮箱吧，老实说，我用了之后发现没逍遥到哪里去。其总体稳定性似乎不如它的前身——极速版。也正因为如此，在试用了一段时间后我还是换回了极速版风格，在此也恳请网易别太早抛弃极速风格，给我们这些恋旧者留条后路。那么，到底是哪些问题呢？请待下文逐一列出：

一、写信末尾自动追加广告
    也不知道是什么时候增加的新特性，网易126邮箱发出的每封邮件末尾都会加上一两行广告，这些广告有些是推广网易邮箱的，有些却不知干嘛的。且不论这些广告是干嘛用的，在编辑邮件的时候它不显示，发出去之后自动追加，首先就把用户给“蒙”了，这样的做法实在欠妥。而且我也没有在“邮箱选项”里面找到能够关闭这项“新功能”的选项，这就比较郁闷了：万一你要写一封比较正式且重要的邮件给一个朋友，朋友收到后看到最后加了一两行广告，内容是类似于“这样的老婆喜欢啥（图）”，结局或许会很让你很尴尬了。
    GMAIL在这方面做得就比较好，邮箱页面本身没有什么广告（只有一些有针对性的链接），邮件里面更是没有任何附加的东西，给人的感觉就是“清爽”。

二、鼠标无法准确定位下拉按钮
    采用了“领先的Ajax技术”的网易邮箱界面确实做得很棒。然而，不知道是什么原因，我一直碰到这样一个问题：在阅读邮件界面中使用“删除”按钮，我明明很小心地想要定位那个往下键头 ，结果却往往是系统认为我按了部分，自责的同时我只好去垃圾箱再把它们删除。“删除”部分还有另一个问题就是，经常地，我明明选了“彻底删除”，但不知道是因为网络原因还是其它原因，邮件并没有删除，给人的感觉是它“拒绝删除”，我只好退出邮箱，再次登陆，然后把它们放到垃圾箱后再使用“清空”功能。然而这些问题在“极速版”里面却都不存在，这也正是我换回“极速版”的原因。
    对于“领先的Ajax技术”这种说法，其实GMAIL是最有发言权的，查询数据时页面右上角的就是证明。然而他们没有在页面的任何角落宣称他们使用了所谓的“Ajax”技术，也没有出现这种按钮定位不准的问题，毕竟是BETA版，低调、朴实一些还是能够羸得用户好评的。

三、无法使用“打开附件”按钮
    “逍遥版”邮箱的另一个问题是关于附件，网易很体贴地在附件前面放置了一个下接按钮，里面包括了“打开附件、下载附件、保存附件到网盘”等项。因为我从来不相信“网盘”可以彻底取代优盘这种说法，所以也没有开通“网盘”功能，第三项功能我就不去管它了。然而前两项功能却都多少有问题：不管附件是TXT也好、PDF也罢，选择了“打开附件”项后出来的页面是“The page cannot be displayed”；选择了“下载附件”项后好像就没什么反应了，类似于“拒绝下载”这种感觉。这就有点奇怪了，其实我们也可以直接点击附件，然后选择“打开”或“另存为”，但既然网易这么辛苦给我们开发了这些新功能，我们也该领情试用一下，没想到结果……这些问题在“极速版”里面似乎也没有。

    同样是对附件，GMAIL的处理要简单得多：列出所有附件，每个附件都标明了大小，并且提供“View”和“Download”这两个基本功能。虽然基本，但都可用。前者可以在浏览器中打开附件、后者则可以下载附件。除此以处，对于多个附件GMAIL还提供了一个非常体贴入微的功能：“Download all attachments（打包下载全部附件）”。该功能把所有的附近打包成一个ZIP文件供下载，ZIP文件名从你的邮件主题取得。这样的功能对于下载大量的附件是很我用的。同样是“贴心”，网易的贴心和GMAIL的贴心导致的结果却如此不同。

四、免费邮不支持“自动转发”
    不知道是“自动转发”功能从来没有出现在免费邮箱里还是最近才改成收费的，最新的“逍遥版”免费邮箱是不支持此功能了。从图中可以看到：在“逍遥版”免费邮箱的“自动转发”设置选项中，“启用或取消”和“在本邮箱保存”选项都是不可用的，“转发到邮箱”一栏也是不能编辑的。既然不能编辑，图中怎么会出现搜狐的邮箱地址呢？看来网易免费邮并非一开始就不支持自动转发的，只是后来把“自动转发”功能归到“邮箱伴侣”里面实行收费制了。这一点，对于广大网易免费邮用户来说实在是不小的打击。

    前面说了在最新的“逍遥版”免费邮里面不支持“自动转发”功能，那么，在“极速版”里面呢？虽然看起来“启用或停止转发”和“在本邮箱保存”选项都是可选的，“转发到邮箱”一栏也能编辑，然而当你点击“更改”按钮后，殊途同归，等待你的是唯一的“开通/续费”按钮。

    前文也提到了搜狐免费邮，说它“既不比别人差，也不比别人好”，然而这一点它倒比网易的免费邮好——它支持转发功能。

    当然，我们用作比照的GMAIL同样具备转发功能（从截图还可以发现，搜狐的设置页面跟GMAIL的设置页面色彩都差不多）。并且GMAIL还支持“部分转发”功能，即对符合某些条件的邮件进行转发。对于条件转发这一点，由于我没有使用过网易邮箱付费的转发功能（典型的铁公鸡型，一毛不拔），所以无法进行比较，见谅。

五、无法识别签名图片
    我现在所在的公司使用的是Notes邮件系统，在发信的时候可以使用图片作为个性签名。然而这样的签名发到网易的邮箱里却变成了附件（由于涉及到公司的名称，此处邮箱地址作了马赛克处理）。并且这个附件的名字也有点奇怪，叫作“image/gif正文”，不知情的人看了可能会有些摸不着头脑，因为以写满文字的图片作为附件是一些英文垃圾邮件的常用手段（可能是为了反垃圾过滤）。然而值得欣慰的是，签名图片最终还是能够在邮件末尾正确显示的，这一点至少可以证明我发给别人的邮件不是垃圾邮件。

   再回到GMAIL中看一下，结果有些不一样：虽然GMAIL也能正确显示签名图片，但它并没有把图片作为附件供下载（此截图跟上文的一张相同，因为此邮件使用了图片作为签名）：正如图中所显示的，附件共有两个，并不包含那张作为签名的gif图象。

   这也说明了一个问题：GMAIL认为，作为全球范围内的免费邮箱服务提供商（虽然GMAIL还只是处在测试阶段，并没有作为什么“牌”亮出。另外GMAIL很低调地通过“邀请函”的方式限制注册，也是一种沉稳的表现。至于后来日本代理可以直接注册GMAIL以及现在用手机可以注册GMAIL，那也说明开发者认为时机相对比较成熟，才会有意扩大用户群），应该兼容像IBM这样的公司做的邮件系统，但是网易免费邮显然没有想得这么周全。或者说，网易免费邮本来的定位就在国内市场，由此也引出了下面的问题。

六、无法切换不同界面语言
   和很多国内的免费邮箱服务提供商一样，网易免费邮也只有一种界面语言——“简体中文”，这就限制了网易的邮箱服务在全球范围内发展。网易似乎也只把目光放在拥有十多亿人口的中国（正因为如此，他们才宣称“已有1.8亿用户选择了网易的专业电子邮箱服务”），却从来没有想过如何把自己的品牌做到全球范围内，让更多的非汉语国用户使用网易邮箱服务。我们可以从他们极力宣扬的“电子邮箱第三方监测数据”看出些端倪：前文所提及的“既不比别人好，也不比别人差”的搜狐邮件居然在排名榜上位列第三，登陆邮箱后还弹出广告的新浪邮件排名第四、我从来没有听说过（这种说法有些夸张）的QQ邮件排名第五。而且排名榜上位列第二的“网易邮件”好像要把排名第一的“126邮箱”赶出网易家门。另外从图中可以看出，网易的两大免费邮箱以及搜狐、新浪稳坐前四（3月排名变化→），QQ邮箱则跟腾讯的其它产品（诸如QQ堂、拍拍网等）一样一直处在“奋起直追”的状态（3月排名变化↑3），直是经典而有趣有一幕。

   GMAIL则提供了包括“简体中文”、“繁体中文”在内的多达41种界面语言供用户选择。虽然不同的界面语言所提供的功能有细微的差别（比如英文界面有“彻底删除”按钮，而简体中文界面则只有“删除”按钮），但是大体还是一样的。而且登陆页面会自动判断来访的IP以确定合适的显示语言，这也是GMAIL体贴用户的表现。

    然而，国内用户访问像GMAIL、HOTMAIL、YAHOO(EN)这种邮箱服务有一个最大的问题，那就是，这些邮件服务需要用户能够访问国外的服务器，并且使用一些比较领先的技术的前提是网络带宽足够支持大量数据的传输（由此，GMAIL提供了“标准HTML视图”以满足不同网络环境用户的需求）。但是，往往这个需求在国内不太容易满足。比如说，我在大学里的时候，学校能够提供的访问Internet的方式是：访问国内网站包月5元，访问国外网站按流量计费，每兆字节1元。这是一件很郁闷的事情，一方面，使用GMAIL等邮箱服务要额外收费，另一方面，电信的出国线路经常拥塞，导致无法访问国外网站（至于某些非法站点被屏蔽，那是另一种情况了，在此不作讨论）。由此，很多人就选择了相对比较容易访问的网易、搜狐等免费邮箱。个人认为，这也是网易现在拥有号称的“1.8亿”用户的原因所在，因为在国内，网易邮箱确实做是还算不错的——至少一开始是这样，以后的发展方向就没有人能预测了。
    但是我也相信，在不久的将来，网络环境肯定不会成为瓶颈，这样的话，更多的用户会选择提供更好服务的免费邮箱。如果网易依然只把目光放在国内，他们的用户群增加的余地将非常局限，相反地，那些国外的免费邮箱以更好的服务，更稳定的表现，更人性化的功能，肯定能夺取越来越多的国内用户群。到时候，“电子邮箱第三方监测数据”排名榜依旧，但整个免费邮市场就已经是另一种境况了。

    通过以上对比和分析，相信大家对网易CEO丁磊的这张“王牌”的含金量问题都已经有了一个大体的概念。其实我并不是就网易而论网易，因为网易免费邮代表了目前国内免费邮箱的整体情况。虽然起步做得比较好，但是却被越来越浓的商业化气息包围着迷失了发展方向。广告开始充斥原本干净的页面、基本的功能开始收费化、公测走形式主义而后草草发布、极力宣扬自己的长处却看不到对手的优点、目光短浅却又骄傲自大。一个号称采用最领先技术的“王牌”邮箱，这样那样的问题如此之多，跟人家带了两年BETA帽子的“INTERN”——GMAIL放到一起就相形见绌了。试问国内的免费邮箱出路在什么地方、市场在哪里？当然，我没有用过网易的收费邮箱，也许网易已经改变商业策略，准备把免费邮箱这块逐渐淡出了。但是按照目前免费邮箱的发展势头来看，收费邮箱的市场还是不会轻易火爆起来的。

    看网易新闻频道“段永平、丁磊4000万美元捐赠浙江大学”的报道（这个标题里面也有猫腻），我觉得丁磊先生还是蛮有政治头脑的。但是如何把根本的东西做好、不搞浮在表面上的东西，如何在商业化的过程中不失人心，如何面对越演越激烈的免费邮箱市场寻得生存和发展，还是需要网易的这位CEO好好考虑的。写这篇文章的目的并不是为了贬低谁或褒扬谁，只是就最近在使用各种免费邮箱服务遇到的一些想法拿出来跟大家探讨一下。最后还要说的就是：GMAIL的中文注册页面其实也有一个小虫，并且已经存在已久了。既然“已有一个Google帐户”了，为什么还要“在此注册”呢？事实上，这个链接确实也是指向登陆页面的。期待GMAIL早点把这个错误纠正过来，也期待GMAIL早日脱掉BETA的帽子，成为真正领先于业界的免费邮箱服务提供商。

Lawrence Chen
2006-9-29
NC2600@gmail.com

作者原创，未经许可不得转载。

连环陷阱第一步：冒充银联工作人员“善意关照”

　　记者拨通了短信息提供的联系电话。接电话的自称“银联工作人员”。对方说：“我帮你查一查，现在没有扣账，但是有可能会在晚上12点扣账，您自己不妨先查一下卡里的钱少了没有，然后再给我回个电话。”
　　记者等了15分钟，又拨通了电话，告诉这个所谓的“银联工作人员”说钱还没丢。“银联工作人员”又问：“您这张卡里面存了多少钱？”记者假意回答说有10万元。
　　对方急忙说：“您的卡里有这么多钱，很不安全，近来发生不少客户的银行卡被人盗刷，针对这种情况，现在公安局专门成立了一个信用卡防护中心，我给您一个他们的联系电话，你赶紧报案。这个“银联工作人员”还故作神秘地提醒记者说：“这件事你先不要到银行柜台去讲，因为我们怀疑是银行个别工作人员把您的卡号泄露出去的。”
 
连环陷阱第二步：冒充警察“提醒报警”

文章出处：短信诈骗银联卡巨款黑幕

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Robert Frost: The Road Not Taken

TWO roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveler, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Had worn them really about the same,
Though as for that the passing there
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I--
I took the one less traveled by,
And that has made all the difference.

高级汉语词典对“狗”的解释如下：
狗 gǒu［名］
(1) (形声。从犬，句(gōu)声。本义：犬。原指小犬。后为狗犬的通称)
(2) 同本义 狗，犬也。大者为犬，小者为狗。——《说文》 艮为狗。——《易·说卦传》 故斗运狗三月而生也。——《春秋·考异郵》。注：“狗，斗之精所生也。” 以狗御蛊。——《史记·秦本纪》 效犬者左牵之。——《礼记·曲礼上》。疏：“大者为犬，小者为狗。” 悍吏之来吾乡，…哗然而骇者，虽鸡狗不得宁焉。——唐·柳宗元《捕蛇者说》 有念“笑人齿缺曰狗窦大开”的。——《从百草园到三味书屋》
(3) 属于犬科(Canidae)的一种食肉类哺乳动物(Canis familiaris)，自史前时期以来就被人类豢养，无疑源自某种不知名的犬属(Canis)野兽，可能就是普通狼，由人工培养出来的品种之多，超过任何其他兽类(在形状、大小、颜色、毛皮的长短和性质等各方面)。又如：狗犀(狗尸)；狗矢(狗粪)；狗屠(以屠杀狗为业者)；狗窦(狗洞)；狗彘(狗与猪。比喻行为卑劣的人)
(4) 古代特指未长毛的小狗崽 (犬)未成豪，狗。——《尔雅》。郝懿行义疏：“狗，大通名。若对文则大者名犬，小者名狗…今亦通名犬为狗矣。” 貂不足， 狗尾续。——《晋书》
(5) 比喻坏人 我要早知道这是个狼心狗肺的家伙，当初哪会去管他是死是活
(6) 又如：狗心狗行(比喻坏心肠、恶劣行为)；狗鼠(比喻品行卑劣的人)
(7) 十二生肖之一 。如：老大娘七十四了，属狗的
----------------------------------------
一直以来都认为狗是很可爱的动物，它们善良、忠诚，连微软都把一张狗狗的图片放在Windows XP默认的“共享图片”文件夹中并命名为“Friend”，可见，狗是人类的好朋友。然而看了这些解释，好像狗又成了“坏东西、坏家伙”的代名词，真有点替它们鸣不平。仅管如此，这些都不足以影响我今天写这篇文字的思路，因为我今天想描述的是住在上海的形形色色的狗，而激发我灵感的，正是今天早上出门时我碰到的一条小狗……

虽然我也很喜欢狗狗，但是向来没有对狗狗作什么研究，因此也只好用简单而通俗的语言来描述它们。这是一条小狗，颜色介于乳白与灰色之间，有点脏，比较瘦，毛不长，后半身更是可以清晰地看到微红的皮肤——不知道是得了什么皮肤病还是主人故意帮它剃掉的。它独自在小区里面跑来跑去，既像漫无目的，又有点怡然自得。因为急于上班，我也没有再多地留意它。像这样一条小狗，出现在上海的居民小区里是再普通不过了，但是为什么就是它激发了我写这篇文字的灵感呢？看完本文也许你就会明白了。

我在南京读的大学，对南京人的生活习惯也略有了解，比较典型的一点：南京人也喜欢养狗。在一条窄窄的巷子里，经常会聚集了五六条狗甚至更多。它们基本都是一天到晚游手好闲地玩乐着，饿了可以回家吃饭，也可以跟别的狗狗争抢路人扔给他们的食物，生活可谓无忧无虑。南京的狗狗基本都是那种比较矮小，毛比较长，长到都能把眼睛遮住的那种，以白色居多。有时我也担心这么多模样长得差不多的狗狗，他们的主人怎么认得出来。当然，这种担心是多余的，狗狗本身就认得家，认得主人，它们玩累了、倦了，自然会回家休息、吃东西。可以这么说，南京人跟他们养的小狗都过得其乐融融。我曾亲眼看到一家人在吃过晚饭以后把他们家母狗刚刚下的八只小狗拿到外面逗它们玩耍，那八只小绒球就在那儿滚来滚去的，煞是可爱。

也曾经常在傍晚的学校里看到一对年过七旬的老年夫妇牵着他们家的小狗逛校园——那个男的还曾给我上过课，像大多数老人一样，他的脾气有点倔，因此他们家的小狗也是我在南京看到过的最惨的一只了：每次都是那个老人牵着狗狗在前面走，小狗好奇地东张西望，想到处走走看看，可是老人在前面只管走，小狗只好跟着他走，有时实在太好奇了在看旁边的东西，就被牵着在地上拖着走。老人明显地能感到这种阻力——当然，小狗狗的脚下磨得更疼也更能感同身受，不过老人还是不紧不慢地走，给人的感觉就是产品线上的传送带，空载也走这么快，满载也走这么快。不过那对夫妇还是很疼爱他们的小狗的，冬天的时候会帮它穿上漂亮的小褂子，逛校园时也会偶乐停下脚步任凭狗狗到处走走——我猜这些都是那位夫人的意思，呵……

大二的时候还在寝室里养过一只狗狗，它倒不是那种白色的有长长的毛的小狗，而是一只黄色的短毛小狗。当时它在一个巷子里流浪(其实也不一定在流浪，可能在独自闲逛吧)，我就把它给收养(强行抱回来)了。抱回来之前没想太多，大家看到狗狗也都很喜欢。女友说它走路的声音“嗒嗒嗒”的，就给它取名叫“他他”。然而，大学生手册上是明确指出“寝室里不准养宠物”的，幸亏我们跟值班室的叔叔关系还算铁，就心照不宣地养下来了。然而检查卫生的管理员铁面无私，非要我们把它送走。我们只好找各种理由推托，管理员碍于情面也不能把我们怎么样。后来是他他自己耐不住寂寞跑到其它院系的寝室去玩了，并且做了一些很不负责任的事情(人有三急嘛，狗狗也有的)，那些人就跑去管理员那儿告状，管理员再次跑来找我们，说一定要送走。我们勉强答应下来并打发走了管理员，然后制定新的方针：从此以后限定他他的活动范围在我们自己院系的寝室，并且我们去上课时把他他锁在寝室里。当然，我们讨论制定方针的时候小他他是不能参与的，因为它犯了错误，已经被剥夺政治权利了，于是方针制定出来之后它也就无条件服从了。但是自此以后，他他成天闷闷不乐，于是我们又决定带它去外面走走，一次去机房的时候我们带上了他他，到了那儿他他兴奋异常，我们各自玩游戏也就没太留意它，可是回去时发现他他不见了，问了好多人也都没有结果。当天晚上寝室里出动了很多人去找他他，无功而返。接下来是暑假，我们各自回家，并且托在校的同学帮忙留意一下他他，据说后来他们找到了他他并且把它接回寝室住了一段时间，但是不久以后他他又自己离家出走了，再也没有出现过……

不管怎么样，南京的狗狗整体还是过得蛮幸福的，相信他他离开了我们或独自生活，或被另一些人收养，都应该过得很好吧。然而相比之下，生活在上海的狗过得凄惨得多了。
(待续……)

Gmail简介：（转自太平洋电脑网）

　　作为世界头号搜索引擎运营商Google，其在搜索方面的霸主地位已然无可动摇。但这位巨人显然并不满足于昔日的成功，就在去年，Google宣布踏足Email领域，而Gmail则是其旗舰产品。而如今铺天盖地的G级容量邮箱，也是由Gmail开启先河。

　　Gmail——这个极具争议的免费电子邮件服务，已经成为Internet上的紧俏货。很多网民为了获得一个Gmail账户愿意用各种物品进行交换——从肾脏到医学建议，有人甚至愿意为此付出150美元。虽然Gmail还处于测试阶段，虽然Google目前还没有打算向公众开放该服务，虽然一些关注隐私问题的人士对Gmail使用机器人扫描电子邮件的做法表示抗议，依然阻挡不住广大网民对Gmail的热切渴求——1GB的邮箱容量远远超过了其它免费电子邮件服务。

　　正当Gmail公开测试一周年之际，Google又启动了"无限加1"计划。大家登陆到gmail的主页(http://www.gmail.com)即可看到，其容量除了翻倍变成2G之外，更是如Google所承诺的那样，正在无限扩容！！

　　清新的界面，超大的容量，独一无二的操作方式，如今的Gmail已不仅仅是一个Email，在众多新新一代的眼中更是成了流行的代名词。

　　虽然广大网民对于Gmail有非常热切的需求，但是由于Gmail还处于测试阶段，Google并没有提供Gmail账户的申请功能，因此相对来说只有少数人拥有Gmail账户。而只有如今拥有Gmail的用户发送邀请，你才有机会创建一个属于自己的Gmail。

　　虽已几近一年，但Gmail的抢手程度比起刚刚问世以来仍然有增无减。

Gmail与一般邮箱最大的区别就是：它现在仍处于测试阶段，因此不能够在线注册，而是通过向已注册的Gmail用户不定期地发送“注册邀请”来增加新的测试用户，收到“注册邀请”的用户可以把该邀请转发给其它好友，其它好友通过点击该“注册邀请”得到注册权限，每一个“注册邀请”仅限使用一次。当然，其它优点Google都自己介绍了，大家往下看就知道。

我在网上找了很多地方，发现其本上贴出来的链接都是已使用过的，只好在留下自己的Hotmail邮箱地址，等待好心人发送“注册邀请”给我，意外的是，大约只过了半个小时，我就收到了一个署名为“ZeaLi.net”的网友发来的“注册邀请”，在此对这位网友表示感谢！

ZeaLi.net 邀请您开设免费的 Gmail 帐户。

要接受此邀请并注册您的帐户，请访问
http://mail.google.com/mail/a-b27513989e-628cfda965-fe6cdf4350

在您创建帐户之后，我们会将您的 @gmail.com 新地址告知 ZeaLi.net，以便您通过
Gmail 与其保持联系。

不知您是否了解 Gmail，它是我们一项基于搜索的全新 Webmail 服务，具备以下功能：

- 超过 2000MB (2GB) 的免费存储空间
- 内置 Google 搜索，可即时查找您所需的任何邮件
- 将邮件和相关的回复自动归入"会话"中
- 展示与您的邮件内容相关的文字广告和网页

Gmail 目前尚处于初期开发阶段，不过，如果您现在注册帐户，待 Gmail
成长壮大之后，您可以一直保留该帐户。我们可能会定期向您征求意见与建议，对于您在
Gmail 开发过程中所做的贡献，我们深表谢意！

衷心感谢，

Gmail 小组

要在注册之前了解有关 Gmail 的更多信息，请访问：
http://mail.google.com/mail/help/benefits.html

（如果通过单击本邮件中的网址无法访问，请将该网址复制并粘贴至浏览器的地址栏中）。

于是点击了上面的地址并注册了Gmail邮箱，登陆邮箱后（界面为简体中文）里面有一封署名为“Gmail小组”的邮件：（注：此链接一次使用有效）

  Gmail 是出类拔萃的。您应当了解以下信息。

首先，我们向您致以热烈欢迎，并衷心感谢您开设 Gmail 帐户！我们相信 Gmail 是出类拔萃的。为了帮助您开始使用 Gmail，我们特为您提供了以下信息：

• 查看新的 Gmail 快速浏览， （位于 使用说明部分）。它是您快速入门的好帮手。
• 请访问我们的帮助中心。在此您可以浏览常见问题解答、查找答案并了解一些好用的 Gmail 功能，如标签、键盘快捷键和免费的 POP 访问。
• 从 Yahoo! Mail、Outlook、Hotmail 和其他程序导入联系人到 Gmail。然后，使用新的 Gmail 地址给您的朋友发送电子邮件。

当您使用 Gmail 时，您还可能看到一些广告或相关链接。我们认为，不应使用一些令人目眩神迷但与您毫不相干的大幅广告来侵占您的收件箱。Gmail 的文字小广告由计算机匹配，其内容与您查看的电子邮件内容密切相关。这意味着，您可能会破天荒地觉得广告不仅有趣而且有用。

以前，用户常常告诉我们，他们对 Gmail 用得越多，发现的好处也越多，譬如，可以即时查找任何邮件，或可以集中管理所有联系人。因此，请您不吝尝试。同时，我们会不断地改进 Gmail，使之成为最完美的电子邮件服务。感谢您与我们同行。希望 Google 的电子邮件服务为您带来无穷享受。

衷心感谢，

Gmail 小组

另注，您随时可以登录您的帐户，网站为：http://mail.google.com

退出Gmail邮箱后，Hotmail邮箱里又收到了另一封署名为“Gmail-Team”的邮件：

恭喜您创建了全新的 Gmail 帐户 *****@gmail.com。
（为了防止搜索引擎根踪到，此处略去邮箱帐号）
请保留此电子邮件作为记录，因为它包含重要的确认代码，
您在遇到问题或忘记密码时可能需要此代码。

您可以通过 http://mail.google.com/ 登录到您的帐户

尽情享用吧！

Gmail 小组


确认代码：262*****-*******-********9a(此处略去20位，哈！)

然后把确认代码保存在安全的地方，结束！：）

下面就是期待Google把“注册邀请”发送到我的邮箱里面，

好让更多的朋友和我一起分享Gmail带来的全新感受。

第一个“注册邀请”自然给我最爱的豆豆～～